Portfolio

Zen Maitri: Building a brand voice that balances target market, philosophy and future ambitions

Zen Maitri is a West London health store with a difference. My role has been to communicate that difference to the community, the wider online audience and the media.

Developing a voice for a new company isn’t easy, particularly when priorities shift quickly and there are ambitious future plans on the horizon.

Adriel: Creating a content campaign to make a South Korean AI startup relevant to UK businesses

Adriel is a Google-backed South Korean AI startup aiming to transform the way businesses create and run digital marketing campaigns.

I’ve been creating content for the team as they attempt to break into the UK market with articles covering marketing, SEO, advertising, SME management and more.

The Financial Times - Catalan startup uses drones to teach students science

BonaDrone, started by five childhood friends in the small town of Vallbona d’Anoia, an hour’s drive from Barcelona, is developing kits that allow students to design, 3D-print, assemble and fly their own drones.

The team wants to encourage the next generation of engineers by democratising access to skills such as coding and robotics. Josep Tomàs, chief executive, says the company was started with an ambition “to bring technology closer to the people”… Read the full article.

Sifted - Europe’s drone industry under pressure from China

Martin Liné taps his iPhone and the drone buzzing overhead turns to thermal mode. The image on the screen shifts to a blend of reds, oranges and blues that reflect the heat signatures in the room. The croissants on the table look positively freezing.

This is a demonstration of the Anafi Thermal, a new drone from the French technology group Parrot. It’s designed for search and rescue operations, wildlife conservation, solar panel inspections and firefighting.

For Liné, Parrot’s head of marketing and user experience, the new product embodies Parrot’s flexibility to create new products for companies and not just consumers.

But in truth, it also speaks to the difficult period being faced by the world’s second largest drone maker by revenue amid rabid competition in the sector... Read the full article.

Internet of Business - Emotional A.I: Mei messaging assistant warns of personality changes

AI assistants are nothing new, but thankfully they’ve come a long way since Microsoft’s intrusive office paperclip. The always-listening Alexa, Siri, Bixby, and Cortana – to name just a few – are slowly being embraced and integrated into our homes, offices and lives.

In part that’s because expanding data sets are moving the intricacies of natural language communication within reach of digital assistants. One recent example is Google’s Duplex system, which is capable of making calls on our behalf to arrange appointments and reservations.

Duplex is narrow in its expertise, but the trend is clear: AI assistants are becoming more familiar with us and the ways that we communicate.

There’s no reason to doubt that all digital assistants will eventually become seamless conversationalists. Recent updates to Alexa, for example, were made with that explicit purpose… Read the full article.

Maritime Digitalisation and Communications - AI, Machine Learning & Sustainability

The ability to gather masses of high-frequency data is nothing new in maritime. Enabled by global connectivity and internet of things technology, the stream of numbers covering fuel consumption, performance, weather and hundreds of other variables has never been greater.

The question is how to make sense of all of that information; a challenge well beyond manual analysis that requires sophisticated analytics tools capable of comprehending information at scale and across timelines. Read the full article. 

The Maritime IoT Landscape Over the Next Decade

The maritime industry is evolving. Smarter ships, intelligent cargo tracking, automation and a host of fringe technologies are beginning to make an impact on the way shipowners do business. All will come together to form new standards across the next decade. 

Many of these new digital solutions, which range from the buzzwords of big data and blockchain to the more literal buzz of drones, robotics and autonomous systems, offer game-changing alternatives to the traditional way of doing things. Read the full article.

DroneBase - Drones Are Proving Their Worth In Dangerous Places

The fourth industrial revolution, the machine age… whatever you’d like the call it, the major upsides of robotics, AI and other emerging technologies are usually measured in productivity and profit.

Which is understandable. Technological development costs a lot of money and the promise of ROI is often what drives progress. But with drone technology, another benefit is coming to fruition.

As autonomy, computer vision and stabilized flight continue to develop, it’s becoming clear that in many cases, drones are replacing the need to put humans at risk.

From industrial inspections to hostile environments and search and rescue missions, here are a few examples of drones operating in dangerous places… Read the full article.